The Grow-Genius promise:
MAJOR, MEASURABLE IMPROVEMENTS ON CURRENT STANDARDS WITH HONEST MARKETING AND MINIMUM SPIN
POTENTIALLY HAZARDOUS INGREDIENTS LISTED ON THE BOTTLE AND DETAILED MATERIALS SAFETY DATA SHEETS ONLINE
RHIZOSPHERE FRIENDLY: SAFE FOR USE ALONGSIDE BENEFICIAL BACTERIA AND FUNGI, CERTIFIED ORGANIC WHEN WE CAN*
FAIRLY PRICED SO THAT AS MANY PEOPLE AS POSSIBLE CAN BENEFIT FROM CUTTING-EDGE AGRICULTURAL SCIENCE
These statements come with the caveat "when used as directed" - there is always a way to cause harm with a product through overuse or misuse - but there are no unfair marketing generated asterisks here: this is genuinely how we operate.
Our products have uncomplicated, factual names because we want you to know how they work and what’s in them. We clearly state active ingredient content in meaningful units and list as many ingredients as we can. We belive the power to make informed choices is important.
With such genuinely new and effective products it might be commercially smart to focus purely on results and marketing, but that’s not our goal:
Grow-Genius isn't a boast about being 'geniuses of growing' - although GG products are “literally genius” - it’s about growing the amount of genius in the world by sharing the best new knowledge you can: in our case, products that can increase yield, decrease pollution and save money at a time when we need all three but normally get offered a choice of two: that's grow-genius.
*Some products, mono-silicic acid for example, are by nature, almost impossible to register as organic despite the contribution they make to more sustainable agricuture. Not all mineral products are bad by default, and not all organic products are good by default either. When there's a choice; we try to go for the lowest net impact option - which is often organic - but at the end of the day our driver is "best end result for the planet".